Created a short animated video celebrating SFHA’s achievements over the past financial year as part of the ‘Putting Housing at Scotland’s Heart’ campaign. The video was designed to highlight key successes and tell the year’s story in a compelling way, enhancing members’ understanding of SFHA’s value while boosting brand awareness and engagement with a wider audience.
SFHA
Campaign Animation
Storyboard
Campaign Concept
SFHA aimed to reinforce its new three-year strategy and priorities through a digital marketing campaign. The project involved developing a visual style and selecting optimal delivery methods to maximise engagement and impressions with members, stakeholders and the public, informing them about SFHA’s strategic plan. I applied SFHA’s brand guidelines, tone, and visual language to shape the campaign design.
