Over the course of six months, I developed a comprehensive Style Guide designed as a ‘live document’ that evolves with the Cera brand. This guide has been embraced across the organisation and approved for both internal and external use. It now serves as the foundation for maintaining consistency and quality, ensuring that all future design work aligns with the brand’s ethos and growth.
CERA CARE
Brand Guidelines
Motion Asset
60 Million Patient Home Visits Celebration – Motion Graphic
Developed a dynamic motion graphic celebrating Cera’s milestone of 60 million patient home visits in under eight years. I animated key brand elements to create a vibrant yet professional video, incorporating a modern ‘newsprint style’ and data-driven graphics to emphasise Cera’s impact.
The video received strong engagement on social media and was featured in internal milestone celebrations, reinforcing Cera’s position as a healthcare innovation leader.
Video
Produced a series of videos for Cera, including a recruitment-focused piece designed to attract top talent and another promoting the Carer Career Pathways campaign.
For the recruitment video, I used compelling visuals and messaging to highlight the benefits of working at Cera, while ensuring alignment with the company’s branding and values. The Carer Career Pathways video showcased growth opportunities within the organisation, using engaging motion graphics and a clear narrative to inspire career progression.
Both videos contributed to increased engagement, supporting Cera’s recruitment and employee development goals.
Social Media Assets
I introduced carousel posts, which significantly boosted brand recognition by raising LinkedIn engagement rates from 3% to 29% on carousel campaigns, while growing followers from 15,000 to over 30,000 in under a year.
Mailers
Redesigned Cera’s mailers to align with the company’s refreshed, modern brand aesthetic. The new design enhanced visual appeal and improved clarity, resulting in a significant increase in open rates from 32% to 47%, driving greater engagement with our communications.
Previous Branding
A selection of older assets, to illustrate the contrast between Cera’s previous aesthetic and the updated, modern visual style, highlighting the evolution of the brand’s identity and visual direction.
